Saturday, September 3, 2011

Music Video of the Day: Glasser - Apply

Back in 2009, a year before their album release, Glasser's Apply created a huge impact in the electronic fanbase. Simple yet experimental, Glasser combines tribal percussion with electronic synthesizers and modulated vocals. As for the video, it's a complete dreamscape-trip-fest into the cerebral psyche. The video is heavily based on the movement of colours on a digital canvas painting. The vocalist appears as an apparition; all blurred, hazed, and overlayed. The video has no concrete plot or direction, it's just a nice journey through art.